It’s been almost one and a half years of my journey with adidas and I have attended quite a few shoe launch events. What amazes is that every time they come up with an innovative shoe, they come up with an even more innovative way of launching it. What I find even better is their effort in the last one year to bring strong women together and letting them bond over sports and running which I love. I find it heartening as well as encouraging that a brand as large as adidas genuinely tries to bring women to the forefront. For the launch of adidas Ultra BOOST X, they brought together 30 women from from different spheres of life. And I was honored to be a part of that lot. But for me the biggest highlight was meeting the very unassuming Saachi Soni who has climbed Mount Everest, Mount Elbrus and Mount McKinley! Among others were body builders, athletes, fitness instructors and actress Saiyami kher. Continue Reading
I have never paid much attention to fashion trends. But like most women I struggle with I-have-nothing-to-wear-syndrom